The price of the rose, the symbolic flower of love, is set to quadruple by the Valentine’s day to hit the new record of Rs 60 a stem against the existing price of Rs 15.
The flower remains the preferred option among a variety of costly and cost-effective gifting opportunities not just because of its lower price, but also due to the special place it has enjoyed as a symbol of romance.
A Florist said he sells more roses on Valentine's Day than Rose Day. People book special bouquets for Valentine's Day a week in advance. Another florist said Valentine's Day means brisk business for him as roses which are normally available for Rs 15 or 20 sell for as high as Rs 60 on the day. "I have been selling roses for the last 6 years. Nowadays only youngsters are excited about the day. Earlier even married couples bought roses," he said.