Entertainment

BTS’ Jin appointed as new global brand ambassador of luxury fashion house Gucci


Global luxury fashion house Gucci has made a significant move by appointing K-pop sensation Kim Seok Jin, better known as Jin of the world-renowned group BTS, as its newest global brand ambassador. This strategic partnership marks another milestone in Jin’s burgeoning solo career and solidifies Gucci’s deep connection with South Korea. Known for his warm and captivating personality, Jin has garnered a massive global following as the eldest member of BTS. His recent discharge from mandatory military service and subsequent role as an Olympic torchbearer at the 2024 Paris Olympics have further elevated his star power.

According to a report, Gucci’s creative director, Sabato De Sarno, expressed admiration for Jin’s unique style and magnetic charm. "Jin's warm and kind personality is truly magnetic, and his style is simply unique," De Sarno said. "He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honoured to share this journey with him."

Jin, reciprocating the enthusiasm, praised Gucci's iconic status and rich heritage. “Gucci is iconic with a long-standing heritage and modernity. It is meaningful and thrilling to be a part of such a house,” he stated.

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