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Zubeen Garg’s Ashes Immersed in Brahmaputra; Fans Lead Grassroots Promotion for His Final Film
Oct 29, 2025The ashes of legendary Assamese singer, composer, and actor Zubeen Garg were immersed in the Brahmaputra River on Wednesday, marking a poignant farewell to one of Assam’s most beloved cultural icons.
In a quiet and emotional ceremony, Garg’s wife Garima Saikia Garg performed the last rites, accompanied by close family members, including his sister Palmee Borthakur. The ritual was held privately, but it resonated deeply across Assam, where millions continue to mourn the loss of the multifaceted artist.
Even as the state comes to terms with his passing, Zubeen’s final cinematic project, Roi Roi Binale, is nearing its release. The film, which Garg worked on passionately until his last days, has now become a symbol of collective remembrance for his admirers.
In an extraordinary outpouring of love, fans across Assam have launched a grassroots campaign to promote the film. Without any official publicity machinery, people have taken it upon themselves to ensure Zubeen’s dream project reaches audiences far and wide.
From the busy streets of Guwahati to remote rural towns, hand-pasted posters of Roi Roi Binale now adorn walls, shopfronts, and vehicles. Volunteer groups, youth organisations, and cultural bodies have also joined hands — organising street announcements, social media drives, and community screenings.
What began as grief has transformed into a people’s movement, reflecting the deep emotional connection Zubeen Garg shared with his fans. For many, supporting Roi Roi Binale is more than promoting a film — it’s their way of honouring the artist who gave a voice to Assam’s soul.
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